Get a dozen food influencers to help you craft the perfect local lamb burger for your menu!
Together you’ll get creative, get inspired and get the word out about a local lamb burger everyone will be talking about.
Here’s how it works…
1. We’ll recruit a dozen food-focused social media influencers and present them with a dossier outlining the challenge: create a lamb burger that fits your restaurant’s menu and showcases the fresh flavor of local lamb.
2. We’ll give each influencer lamb to experiment with. They’ll document their experimentation on Instagram. We’ll collect and organize their ideas and pass them along to you for inspiration.
3. You pick two or three viable directions for your lamb burger and we’ll bring the influencers into your restaurant to taste through your concepts, provide real time feedback and get the word out.
Taste test solid concepts
Get real-time feedback
Pick The winner & Spread the word
All highlights are from when Chef Will Gilson hosted Project Glamburger at Puritan & Company in Cambridge, MA.
Project Glamburger is presented by the American Lamb Board