1. We’ll recruit a dozen food-focused social media influencers and present them with a dossier outlining the challenge: create a lamb burger that fits your restaurant’s menu and showcases the fresh flavor of local lamb.

2. We’ll give each influencer lamb to experiment with. They’ll document their experimentation on Instagram. We’ll collect and organize their ideas and pass them along to you for inspiration.

3. You pick two viable directions for your lamb burger and we’ll bring the influencers into your restaurant to taste through your concepts, provide real time feedback and get the word out.